Professional Experience

Senior Marketing & Communications | Head of Marketing at Rosé Mansion, 2019 (New York, NY)

Leading marketing, communications, and partnerships for the 2019 space after freelancing on creative projects during the build of the 2018 experiential pop-up. Promoted from Digital Marketing Manager in September 2019 and is part of the senior leadership team. Reports to CEO.

  • Marketing

    Manage marketing team including a Digital Community Manager overseeing influencer and website and Digital Content Producer overseeing social media and copywriting. Manage paid ad and email agencies. Develop marketing strategies around ticket sale launches. Strategized, select, and manage paid media partners. Create master calendar across all marketing channels, team timelines, meeting agendas, and developed metrics for reporting analytics. Assisted with planning, design, and launch of rosewinemansion.com.

  • Public Relations

    Tasked to takeover company publication relations after parting ways with PR agency. Coordinated media materials inclusive of press interviews with co-founders, organized video production shoots, and media tours. Secured coverage in Forbes, BuzzFeed, Thrillist, Mental Floss, and more. In the process of interviewing and selecting new PR agency.

  • Partnerships

    Organized a co-branded video shoot (pre-production, production, and post-production) with Ritani. Collaborated with Fast Company, Moxy Hotels, Thistle & Spire, Spoiled Media, Need2Know, and Digital Trends for co-branded giveaways. Setup unique Priceless.com experience with Mastercard through NYC & Company.

  • Events

    Ideated and strategized ticketed parties and theme nights with marketing and onsite teams. Gave venue tours. Helped secure a total buyout with Boohoo during NYFW. Booked Atlantic Records album listening party. Coordinated HerCampus, CBS, and College Fashionista events.

Founder & Freelance Marketing Strategy Consultant at Lucky Karp, 2015 – 2019 (Jersey City, NJ)

Pitched and managed numerous social media, growth and influencer marketing campaign contracts across entertainment, fashion, tech, beauty and food brands. Project highlights below.

  • Full-time Freelance Community Director at 1000 heads (New York, NY)

     Clients: Facebook and Oculus

    Tasked to lead social media strategy and communities for multiple Facebook and Oculus accounts focused on VR, AR, 360 photo and video, and AI. Oversaw three community managers’ day-to-day. Worked on GDC and F8 conferences.

  • Social Media & Marketing Consultant (Toronto, ON)

    Client: Ozone Herbals

    Brought on to launch social media accounts targeting North America for an Indian skincare line. Oversaw social management, photo and editorial content creation, paid ads, and analytics. Led production at shoots. Hired and managed freelance copywriter and photographer.

  • Influencer Consultant at Savona Communications (New York, NY)

    Clients: House of Suntory and El Tesoro Tequila

    Influencer identification, outreach and reporting for press events and new product promotion.

  • Full-time Freelance Director of Digital Engagement (New York, NY)

    Client: Romio

    Developed digital and out-of-home marketing strategies around app launch. Activated internal influencers for PR campaigns and partnerships. Hired and partnered with paid media agency. Cross platform analytics reporting. Served as senior leader. Managed social media manager.

  • Social Media & Influencer Consultant at Maison Birks (Montréal, QC)

    Client: Maison Birks

    Managed and developed strategies for social media posting focused on global e-commerce for the Canadian jewelry line. Strategized new social media account launch. Assisted with Meghan Markle and micro-influencer collaborations. Analytics and earned media reporting. Partnered with PR for celebrity partnerships at TIFF. Helped onboard full-time social media manager.

  • Marketing Consultant at Dozen Digital (New York, NY)

    Client: Elite Body Sculpture

    Created social media content calendar, edited creative, developed email campaigns, and analytics reporting. Gave advice for paid social media ads.

  • Other Clients

    • Google AdWords Marketing & Social Media Strategy Consultant for Base NJ

    • Influencer Marketing Consultant for Artisan Council

    • Social Media Consultant for RealClearLife

    • Social Media Consultant for Nestio

    • Social Media Consultant for Mercato

    • Social Media Launch Strategy Consultant for Wacked TV

    • Social Media Consultant for LG Electronics at iCrossing

    • Social Media Consultant for Thesis Couture at 3d PR & Marketing

    • PR Consultant for launch of Yellowbrick.me and New Business Social and Influencer Marketing Consultant at Rebel Interactive Group

Supervisor, Social Media Strategy for Weight Watchers at Horizon Media, Inc. (New York)     Oct. 2014 –  June 2015

  • Managed day-to-day responsibilities of a social media coordinator

  • Oversaw creation of weekly, monthly and campaign social analytics reports using Sprinklr and native social insights

  • Lead paid campaigns on Facebook, Twitter, Instagram and Pinterest

  • Social listening and trendspotting using Sprinklr, Trendspottr, Topsy and Google Trends

  • Negotiated pricing and ran influencer campaigns on behalf of client

  • Collaborated with multiple teams within HMI and partner agencies

Lead Social Media Strategist for Fashion Rocks at Three Lions Entertainment (New York)     Apr. 2014 – Oct. 2014

  • Launched, managed and grew Fashion Rocks social accounts using organic and paid marketing strategies

    • Facebook to 26k, Twitter to 9k, Instagram to 5k, Tumblr to 300 and YouTube to 2k in less than three months

    • #FashionRocks was mentioned over 160k times and trended number 2 organically (after Sons of Anarchy final season premiere) on Twitter during the show

  • Advised and developed integrated social media components in sponsor activations with Verizon Wireless, LG, Mazda, Maybelline, Garnier, Macy’s, Tommy Hilfiger, John Varvatos and Tiffany & Co.

  • Coordinated announcements and content with talent management teams

  • Hired and oversaw digital agency brought on to manage social media posting and reporting on days surrounding the show

  • Promoted show, website, announcements and ticket sales using Facebook, Twitter, Google Adwords, Spotify and Pandora

  • Collaborated with Shazam for pre-show advertising and night-of second screen experience

  • Pulled and pivoted social post analytics using Simply Measured, Topsy, Google Analytics and native social insights for sponsor wrap-up reports

Social Media Marketing Manager at MTV News (New York)     Dec. 2012 – Apr. 2014                                                

  • Managed, strategized and oversaw MTV News' editorial and television shows’ social media

    • Grew MTV News Facebook 128% to over 1M and @MTVNews Twitter 160% to 3Mo Launched RapFixLive Facebook (grew to 10K) and MTV News Tumblr (grew to 40K)

    • Developed MTV News' daily news video on @MTV's Instagram

  • Oversaw New York and Los Angeles digital producers' contributions to brand social accounts

  • Developed department wide and talent social media guidelines and standards for in-office and off-site events

  • Put together social media talent requests for live interviews and performances• Pitched, budgeted, managed and executed digital marketing campaigns on Facebook, Twitter, Outbrain and Taboola

  • Launched daily news alert email using Strongmail

  • Coordinated with digital, sales and production teams at MTV, VH1, CMT, Comedy Central and Nickelodeon

  • Content planning, strategy and execution for MTV VMAs, MTV Movie Awards, O Music Awards, GRAMMYs, Oscars, Golden Globes and more on MTV social accounts

  • Traveled to the 2013 Hangout Festival in Gulf Shores, Alabama as the on-ground social media producer for MTV, VH1 and CMT

  • Traveled to the 2013 Tomorrowland Festival in Boom, Belgium as a social media producer, writer and on-camera interviewer

  • Wrote social media trend articles for awards shows and events

Social Media Strategist & Team Lead at Playboy Plus Entertainment (Montreal)                           Aug. 2011 – Nov. 2012

  • Re-branded and oversaw all strategy of Playboy’s digital, television and radio social media marketing

  • Managed day-to-day responsibilities of three junior social media specialists• Coordinated with editorial, sales, marketing, designers and programmers in Montreal, New York, Los Angeles and London

  • Created social media guide and best practices for employees and models • Set up affiliate program with models

  • Created and maintained relationships with bloggers and online publications for event, content and campaign support

  • Used Simply Measured and Topsy for content and campaign analytics reporting

  • Graphic design of flyers, cover photos and other social media assets using Adobe Photoshop and Illustrator

Digital Marketing Manager at Mile End Records (Montreal)     Sept. 2010 – Feb. 2012                                         

  • Partnered with owner to manage and strategize Mile End Records Facebook and Twitter accounts

  • Uploaded album and music release information on Discogs

  • Edited and organized promotional feedback and support on releases

Senior Writer and Social Manager at WRG? Communications Inc. (Montreal)                  Jan. 2010 – Jan. 2012

  • Development and management of event, music, fashion, product and travel articles for wrgmag.com

  • Managed and strategized Twitter, Facebook and Foursquare

  • On-camera interviewer and journalist

  • Managed 15 contributing writers and interns and helped oversee production during shoots

  • Graphic design for articles and advertisements

  • Business outreach and development for advertising and collaborations

Designer at JJ Basics (New York)     Aug. 2008 – Apr. 2010

  • Researched fashion trends and translated high fashion inspiration for mass market consumption

  • Designed sweaters, cut and sew knits, jackets and seamless garments using Adobe Illustrator and Photoshop

  • Fit model for junior’s line and showroom model for appointments with buyers; assisted sales team with selling

Other     May 2000 – Jan. 2014

  • Writing

    • Freelance Writer for AskMen.com in Dec. 2013 - Jan. 2014

    • Copywriter for MintPixel in Feb. - July 2011

    • Freelance Writer for We Are Not A Rockband in Feb. - Apr. 2010

    • Freelance Writer for CoolJunkie/Clubplanet in March 2010

  • Marketing

    • Social Media Consultant for Loft Hotel (in Feb. - July 2011

    • Digital and Creative Consultant for CDI Furniture Feb. - Aug. 2011

    • Freelance Marketing/Press Manager for Star 69 Records in Jun. - July 2010

    • Promotional Representative for Thrillist.com, Ask.com, Coca-Cola, 1-800-Radiator in May 2003 - Feb. 2009

  • Fashion

    • Trade Show Designer and Showroom Manager for Pacific Imports in July 2010 - Jan. 2011

    • Fashion Designer & Showroom Sales at JJ Basics in Aug. 2008 – Apr. 2010

    • Assistant Designer& Fit Model at By Design, LLC. in Jan. 2007 – Dec. 2007

    • Receptionist and Fashion Sketcher at Calvin Klein Coats, Suits and Dresses in Oct. 2006 – Jan. 2007

    • Retail Sales at Abercrombie & Fitch in Oct. 2002 – Oct. 2006

    • Retail Sales at Wet Seal in May 2002 – Aug. 2005

    • Retail Cashier at Cohoes Fashions in May 2000 – February 2002

  • Teaching

    • Substitute Teacher in Dec. 2007 - June 2008

    • Summer School Reading Teacher in July - August 2003

Education

  • Pratt Institute (New York) Aug. 2002 – May 2006

    • Bachelor of Fine Arts in Fashion Design

Skills

  • Social: Facebook, Twitter, Tumblr, Instagram, YouTube, Vimeo, DailyMotion, Stumbleupon, Digg, Reddit, Flickr, Pinterest, Google+, Vine, Snapchat, Periscope, Meerkat

  • Tools: Hootsuite, Tweetdeck, Trendspottr Marketing: Outbrain, Taboola, Google AdWords Analytics: Sprinklr, Simply Measured, Buddy Media, Radian 6, Social Flow, Sprout Social, Google Analytics

  • Digital: SBMS, Strongmail, Wordpress, Magento, HTML, Filemaker, BlueCherry

  • General: Adobe Design Suite, Microsoft Office Suite

  • Other: Strategy, Management, On-Camera Interviewing, Writing, Promotional Event Management and Execution, Design, Pattern Making, Garment Construction